Profile
Marketer with nine years of experience across publishing, agency work, and SaaS. Grew Roar Global’s Bangladesh Facebook audience from 400K to 1.9M and built Instagram and YouTube from zero. At WPManageNinja, led paid campaigns across 15 products and lifted quarterly ROAS from 2.35x to 3.10x. Combines brand, content, organic growth, and performance marketing, with hands-on creative and tool-building skills.
Experience
Marketing Lead
WPManageNinja
Jul 2023 – Sep 2026 · Sylhet, Bangladesh
- Led growth, brand, and campaign strategy across a portfolio of 15 WordPress products.
- Rebuilt paid strategy, increasing quarterly ROAS from 2.35x to 3.10x. Monthly campaigns reached 3.5x–4.25x, with sales volume up about 85% in a quarter.
- Grew the company YouTube channel from 11,665 to 200,000+ subscribers in four months through paid YouTube Demand Gen, at an average $0.03 per subscriber.
- Ran 140+ Meta campaigns. Google Ads and Meta campaigns reached 14.8M+ accounts and delivered 24.2M impressions.
- Led three deal seasons from calendar and segmentation through offers, email, creative, and partner outreach.
- Owned landing-page conversion and weekly reporting; designed campaign creative, templates, and social guidelines.
Director, Brand & Content Marketing
TechAByte Solutions
Sep 2022 – Jun 2023 · Remote · Part-time
- Directed brand and content marketing for national clients, connecting client briefs with in-house strategy and delivery.
- Built marketing plans and competitor research from the ground up.
- Led graphics, video, and AV production; designed Teletalk campaign work and created the House of Marketing identity.
Head of Digital
Roar Global
Dec 2017 – Mar 2024 · Remote · Full-time
- Led Bangladesh digital operations across web, social, and video, setting content strategy and the annual calendar.
- Grew Facebook from 400K to 1.9M through content, format testing and selective boosting. Built Instagram to 70K followers and YouTube to 30K subscribers organically.
- Directed a nationwide network of 200+ freelance writers, editorial planning, and a contributor platform.
- Moved the publisher from text-first content into video, with a repurposing model that increased output.
- Launched and managed the newsletter; designed brand templates and commercial campaign creative.
- Partnered with sales on branded-content pitches, concepts, KPIs, and client conversations.
Earlier roles at Roar GlobalContent Manager · November 2017. Article and video production, editorial calendars, publishing standards, moderation, and contributor briefs.
Social Media Analyst · October 2017. Social-channel management, native content, graphic templates, boosting, and performance reporting.
Content Writer · June–September 2017. Long-form Bangla features on biography, books, cinema, sports, and history.
Skills & expertise
Growth & paid: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, X Ads, campaign structure, keyword and competitor research, budget allocation.
SEO & CRO: Keyword and SERP research, landing-page optimisation, metadata, ad-to-page message match, test design.
Brand & content: Positioning, messaging, creative direction, campaign concepts, visual systems, pitch decks, technical content, editorial calendars, social, video, newsletters.
Analytics & systems: GA4, Google Tag Manager, cross-domain attribution, UTMs, Meta Pixel, reporting, website and landing-page builds, PHP.
AI & design: Claude, ChatGPT, Gemini, Manus, Photoshop, Illustrator, Figma, Canva.
Education & additional
B.Sc. Computer Science & Engineering
Metropolitan University, Sylhet · 2012–2016
Certification: LinkedIn Ads Certification, LinkedIn Marketing Labs
Languages: Bangla (native), English (professional working proficiency)
Writing: Published Bangla features at Roar Media and English marketing content for WordPress product blogs.
