A marketer who brings balance to

Brand.
Content.
Performance.

I’m a digital marketer working across brand strategy, content and paid advertising.

Download CV Full portfolio

9 YearsAcross digital, content and growth

3.10xQuarterly ROAS, up from 2.35x

200K+YouTube subscribers in about four months, paid Demand Gen

1.92MRoar Bangla Facebook followers, from 400K

How I work

I use audience research to shape content, design and campaigns. Performance data guides what I change next.

What I bring

What I can bring to your team.

Audience & organic growth

Platform-native social
Instagram & YouTube growth
Format and retention analysis
Content repurposing

Editorial & community

Editorial calendars
200+ contributor network
Newsletters
Community management

Brand, content & design

Positioning and messaging
Creative direction
Visual identity systems
Campaign creative

Paid growth

Google and Meta campaigns
YouTube Demand Gen
Budget allocation and ROAS
LinkedIn Ads

SEO & CRO

Keyword and competitor research
Landing-page copy
Message match
Conversion tests

Analytics & systems

GA4 and Tag Manager
Cross-domain attribution
UTM systems and Meta Pixel
Reporting and custom tools

Design and creative

I shape the brief and make the creative.

I turn campaign plans into ad creative, social graphics and brand identities. My design background helps me carry the work through to delivery.

Explore designs

Selected case studies

The work, in context.

Head of Digital, Roar Bangla · Roar Global · Dec 2017 to Mar 2024

Building Roar Global’s digital audience in Bangladesh.

I led digital strategy for Roar Bangla, Roar Global’s Bangladesh operation, across editorial, social media, and video. I also delivered branded campaigns for clients.

Roar Bangla Facebook followers: 400K → 1.92M
Instagram followers · organic: 0 → 70.3K

Roar Bangla Facebook audience evidence documenting growth to 1.92 million followers

The brief

Move beyond article-link publishing and give audiences formats worth returning to on each platform.

What I did

Surveyed readers and writers, turned popular articles into video, and introduced recurring image series such as Flashbacks and Did You Know?.
Directed a 200+ freelance-writer network, editorial calendars, visual templates and a contributor platform.
Launched the newsletter programme and led branded creative, including No Dorai and Home Builders Club.

The result

Facebook grew from 400K to 1.92M followers through content and format decisions, with some paid boosting. Instagram reached 70.3K and YouTube passed 30K subscribers organically.

Campaigns & creative

No Dorai · release campaign: Film release campaign, social design and editorial video — No Dorai · release campaignFilm release campaign, social design and editorial video

No Dorai · the creative: Soundtrack thumbnails and the editorial reel series — No Dorai · the creativeSoundtrack thumbnails and the editorial reel series

Home Builders Club: Social launch, visual direction and growth plans — Home Builders ClubSocial launch, visual direction and growth plans

Documented evidence

Instagram audience evidence

Instagram audience evidence ↗

Organic YouTube audience evidence

Organic YouTube audience evidence ↗

Full evidence deck ↗

Marketing Lead · Jul 2023 to Sep 2026

Connecting campaign creative to paid growth.

I led growth and campaign strategy across a 15-product WordPress software portfolio, from the offer and creative to Google Ads, Meta and reporting.

Quarterly return on ad spend: 2.35x → 3.10x
YouTube subscribers · paid Demand Gen: 11.7K → 200K+

FluentCart launch, deal and product creatives designed by Jakaria Hasan

The brief

Build a consistent acquisition programme across multiple products while giving each launch and deal a clear message.

What I did

Rebuilt the paid strategy across Google and Meta, aligning offers, campaign creative and reporting.
Led three deal seasons across calendars, segmentation, email, creative and partner outreach.
Developed campaign assets and templates for FluentCart, Fluent Forms and FluentCommunity, using AI visualization tools and final refinements in Figma.

The result

Quarterly ROAS rose to 3.10x. Paid YouTube Demand Gen grew the channel from 11,665 to 200,000+ subscribers in four months at a $0.03 average cost per subscriber.

Campaigns & creative

Fluent Forms: Product and campaign creative — Fluent FormsProduct and campaign creative

FluentCommunity: Product and campaign creative — FluentCommunityProduct and campaign creative

Documented evidence

YouTube subscriber result

YouTube subscriber result ↗

YouTube growth chart

YouTube growth chart ↗

Full evidence deck ↗

Director, Brand & Content Marketing · Sep 2022 to Jun 2023 · Part-time

Brand strategy and campaign design for national clients.

I directed brand and content marketing for TechAByte Solutions’ clients. I developed campaign plans, briefed the team and designed creative.

National campaign poster and social creative designed for Teletalk at TechAByte Solutions

The brief

Turn different client briefs into clear marketing plans and consistent creative across graphics, video and campaign delivery.

What I did

Built marketing plans and competitor research, translating client needs into briefs for the in-house team.
Directed graphics, video and audiovisual production, and designed campaign creative myself, including national poster and social work for Teletalk.
Worked across clients including Teletalk, RichMan, Infinity, Tilottoma, JRC Powertech and Topface.

The result

I delivered campaign plans and creative for national clients, including the Teletalk designs shown here.

Full portfolio ↗

Tools & resources I built

For marketers. By a marketer.

Marketing Master Playbook: Research to strategy. 30 skills, one connected workflow.

Marketing toolkit

Marketing Master Playbook

An AI skill bundle for research, positioning, competitors, pricing, content planning and lead generation. Build a shared process from the first brief to the next campaign.

Explore the playbook

Lighten. Less weight. Same good work. Compress, resize and convert images in your browser.

Image tools

Lighten

Compress, resize and convert batches of images for everyday publishing. Adjust quality and dimensions, then download the results. Your files stay on your device.

Cross-domain tracking. Follow the journey, from product site to checkout.

Implementation guide

Cross-domain tracking

Connect product sites and checkout. Plan GA4, ad signals and purchase events, then validate the full journey.

One campaign. Consistent links. Campaign URL builder for any website.

Campaign tracking

Campaign URL builder

Build UTM links for any website, one at a time or in batches. Keep tags consistent, then copy links or export CSV.

Build campaign links

YouTube Hub: channel insights, source downloads, clipping and resizing, and AI copy prompts without the Studio login.

YouTube workflow

YouTube Hub

Without a Studio login: review performance, download videos, thumbnails and transcripts, trim footage and use AI prompts for social copy.

Explore the preview

Creative resource

AI prompt guidebook

120+ prompts for recurring creative tasks, with shared brand context to keep your team’s AI-assisted work consistent. Give every draft a clear audience, voice and purpose.

Create my team’s prompt library

1 / 6

About

Publishing. Agencies. Software.

I’ve spent nine years in publishing, agency work and WordPress software. I plan content, design campaigns and manage paid acquisition, with experience leading both editorial and marketing teams.

Jul 2023 to Sep 2026Marketing LeadWPManageNinja

Sep 2022 to Jun 2023Director, Brand & Content MarketingTechAByte Solutions · part-time

Jun 2017 to Mar 2024Writer → Head of DigitalRoar Global

Education & certification

EducationB.Sc. in Computer Science & EngineeringMetropolitan University, Sylhet · 2012 to 2016

CertificationLinkedIn Ads CertificationLinkedIn Marketing Labs