Explain in the audience’s language
Bangla titles and visual explanations made a global story accessible to Bangla-speaking audiences.
← Back to portfolioClarity in a
Roar Bangla / 2020–2021
Clarity in a
time of crisis.
I led a Bangla-language COVID-19 awareness initiative through video and live coverage.
Jakaria Hasan · Head of Digital, Roar Bangla
25Videos documented
02Live-update pages
03In-house video editors
The brief & my role
Make a global crisis
understandable in Bangla.
I led Roar Bangla’s COVID-19 awareness initiative with three in-house video editors. We explained precautions, research and international developments in Bangla.
As Head of Digital, I set the topic plan, drafted content, coordinated production and designed video thumbnails.
Editorial direction. Topic planning and content drafting.
Production coordination. Direction and coordination with three editors.
Visual communication. Video thumbnails and publishing presentation.
Editorial direction
A clear purpose for the coverage.
Plan around practical questions
Early coverage addressed handwashing, distancing, quarantine, older people and office precautions. Later work followed vaccines, variants and treatment research.
Base the work on trustworthy research
Content drafting drew on research from trustworthy sources, translating complex information into understandable Bangla.
Lead the visual presentation
I designed thumbnails and coordinated production with the editors, keeping a consistent Roar Bangla identity across topics.
Published work / 25 videos
From everyday questions
to a changing world.
02-23 MARCH 2020
Start with everyday awareness.
Coronavirus: awareness, not panic
An early awareness message on precautions, framed around staying informed rather than panicking.
How social distancing works
Introduces social distancing and asks how to practise it to limit coronavirus transmission.
The rules of handwashing
A practical explainer built around a simple question: how should we wash our hands?
Why touching your face can be harmful
Highlights how often people touch their faces and why that everyday habit matters during an outbreak.
23-24 MARCH 2020
Turn awareness into practical precautions.
Five essential coronavirus prevention tips
Five prevention reminders, published as infections and deaths were rising.
What to do in home quarantine
Explains home quarantine for people who may have been exposed but are not showing symptoms.
Keeping older people safe
Focuses on the greater risk of complications among older people.
Precautions for people still working in offices
Covers distancing while commuting, working, eating and socialising.
25 MARCH - 03 JUNE 2020
Follow the changing story.
Why personal protective equipment matters
Explains why doctors were calling for more personal protective equipment.
Italy: the cost of mistakes and neglect
Examines Italy's outbreak through early decisions, public behaviour and the consequences of delay.
China: planned action after early failures
Reviews China's move from early containment failures to a coordinated pandemic response.
Rising infections: the need for extra caution
Focuses on cleaning household surfaces and furniture as infections increased.
22 JUNE 2020 - 15 APRIL 2021
Respond to life during the pandemic.
Effective ways to disinfect your surroundings
Covers frequently touched objects, including door handles, lift buttons and vehicle interiors.
Looking after mental health during COVID
Raises awareness of mental wellbeing during pandemic confinement.
The new normal after coronavirus
Looks at mask-wearing as countries adjusted to life after the initial outbreak.
Vaccines: what we know and how they differ
Compares vaccine developers, mechanisms and the effectiveness questions discussed at the time.
18 APRIL - 16 JULY 2021
Explain a changing world.
The politics surrounding vaccines
Examines AstraZeneca suspensions and the politics surrounding COVID-19 vaccines.
How the pandemic changed football
Explores empty stadiums, financial pressure on clubs and possible changes to European football.
Come, let us keep everything germ-free
A reflection on the 'germs' in our minds, using concern about physical germs as a metaphor.
13 SEPTEMBER 2021
Make sense of the next questions.
COVID explained: how it began
Traces how the coronavirus outbreak began and grew into a pandemic.
Why lower fatality can still mean more deaths
Examines the virus's death toll and the reasons given for lockdowns.
COVID explained: where does it end?
Explains vaccines, effectiveness testing and possible routes out of the pandemic.
10 OCTOBER - 29 DECEMBER 2021
Track new research and variants.
Molnupiravir: the research behind a COVID tablet
Connects the search for an oral COVID-19 treatment with research begun 18 years earlier.
Omicron: a new coronavirus variant
Introduces a new variant and the uncertainty it brought when the pandemic seemed closer to control.
How molnupiravir works
Explains how molnupiravir works as countries began authorising an oral COVID-19 medicine.
Live updates / Bangladesh & the world
Following the news
as it developed.
The videos explained key questions about the pandemic. Two live-update pages followed news from Bangladesh and around the world.
Evidence & context
Documented output.
Publisher-wide scale.
This COVID-19 initiative
25 videos. Two live-update pages.
The publication cards below record the topics and dates of the videos and live updates. I planned the coverage, drafted content, coordinated production and designed thumbnails.
Publisher-wide context
Roar Bangla / full-year 2020
32M video views
54M social engagements
Across all Roar Bangla coverage in 2020.
