I’m Jakaria Hasan.

I joined Roar as a Bangla feature writer in 2017, covering biography, books, cinema, sports and history. I later moved into social media and content management before becoming Head of Digital.

At Roar Bangla, I led editorial, social and video work and directed a nationwide network of 200+ freelance writers. I planned coverage, developed video and social formats, and worked with sales on branded campaigns.

At TechAByte, I developed marketing plans and directed creative production for national clients. I also designed campaign assets, including work for Teletalk.

At WPManageNinja, I worked across 15 WordPress products. My responsibilities included campaign creative, Google and Meta ads, landing-page reviews, deal seasons and reporting.

Different organisations brought different challenges. I learned to understand the audience, give the team a useful brief and stay involved after publication. There was no Jedi shortcut to that part.

I develop campaign plans, coordinate writers and designers, write copy and manage paid advertising. I like understanding the details well enough to contribute directly and help the team make decisions.

That also means being willing to change the plan. Once a campaign is running, I review which formats hold attention, which ads bring conversions and where people drop off.

“I have a good feeling about this” is welcome in the planning meeting. It still needs a test.

Cinema was one of my subjects as a writer, and it remains an interest beyond work. I like how a film can establish a character, build tension or change your understanding of a scene with one detail.

Occasionally, that interest has crossed into campaign work. For No Dorai, I worked with my team on the film’s release campaign, combining social content, promotional design and editorial videos about the people behind it.

I still write, too. My published work includes Bangla features on biography, books, cinema, sports and history, alongside English marketing content for WordPress product blogs.

Whether I’m writing about a film or explaining a software product, I want the reader to understand it and have a reason to keep reading. The opening crawl can only do so much.