Public-interest campaign
COVID awareness
Planning and producing clear Bangla coverage during the pandemic, from videos to live updates.
Read the case studySelected work
Case studies.
Tools & resources.
The campaigns I’ve worked on, the audiences I’ve helped build, and the tools I’ve made for the work.
Case studies
The brief, the work,
and what followed.
Audience strategy · Published analysis
Beyond internal engagement
Examining whether Facebook engagement reflects the people a WordPress product needs to reach.
Explore the strategyTools & resources
Built to make
the work easier.
Tool / resource 01
Marketing Master Playbook
An AI skill bundle for research, positioning, competitors, pricing, content planning and lead generation.
Explore the playbook
Tool / resource 02
Lighten
Compress, resize and convert images in your browser. Your files stay on your device.
Try Lighten
Tool / resource 03
Cross-domain tracking
A guide to connecting product sites and checkout, planning measurement and validating the journey.
Read the guide
Tool / resource 04
Campaign URL builder
Build UTM links individually or in batches, keep tags consistent and export CSV.
Build campaign links
Tool / resource 05
YouTube Hub
Review channel insights, download source material and prepare footage and social copy.
Explore the previewTool / resource 06
AI prompt guidebook
120+ prompts for recurring creative tasks, with shared brand context for your team.
Discuss a prompt library