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Sponsored editorial

Mitsubishi Motors.
Stories for a
Bangla audience.

Four long-form articles for Roar Bangla, exploring a carmaker’s history and the character of its best-known models.

Publication
Roar Bangla
My role
Writer
Format
Sponsored articles · Bangla
Published
December 2017–January 2018
Blue Mitsubishi heritage car, Pajero, Lancer Evolution and Outlander drawn in black ink on a cream landscape with lime accents, with a Mitsubishi logo in the upper-right corner.

The work

A global car brand.
A Bangla editorial voice.

I wrote four sponsored articles about Mitsubishi Motors for Roar Bangla, published between December 2017 and January 2018.

The collection moves from the company’s origins to three of its models: the Pajero, Lancer and Outlander. Each piece gives the reader a different way into the brand, through history, motorsport, engineering or everyday use.

My contribution was the writing. The original articles remain available in Roar’s archive, with my byline.

Sponsored editorial: the project at a glance.

Brief
Introduce Mitsubishi’s heritage and the Pajero, Lancer and Outlander to Roar Bangla’s readers through long-form Bangla stories.
My contribution
I wrote four sponsored articles, published between December 2017 and January 2018. Each piece approached the brand through history, engineering, motorsport or everyday use.
Evidence
The four original articles are linked below with my byline. This portfolio documents the writing; campaign reach, sales and brand-lift results are not reported here.

Written by . Read my reflection on writing the series or explore content strategy and management.

Published writing · বাংলা

Four stories. Four ways in.

Article titles translated into English; each link opens the original Bangla article.

01
Brand heritage · Company history

Mitsubishi MotorsThe company behind the cars

Mitsubishi Motors: The Journey of Yataro Iwasaki’s Dream

A history-led introduction to Mitsubishi, following its founder and the business’s development into automotive manufacturing.

Read the original Bangla article
02
Adventure · Endurance · Motorsport

PajeroA reputation built on difficult terrain

Mitsubishi Pajero: The Rise of a Legend

An account of the Pajero’s development, with off-road capability and rally competition giving the product story its shape.

Read the original Bangla article
03
Product evolution · Engineering · Racing

LancerThe evolution of a racing identity

Mitsubishi Lancer: A Storm on the Racetrack

A journey through the Lancer’s generations, connecting engineering changes with the model’s motorsport history.

Read the original Bangla article
04
Practical benefits · Comfort · Travel

OutlanderThe car as a companion for a journey

Mitsubishi Outlander: A Companion for Adventures into the Unknown

A product history that brings space, comfort and travel into the story, alongside the development of the Outlander’s hybrid model.

Read the original Bangla article

The craft

What the collection shows.

Brand history with a narrative

Connecting a company’s development to people, decisions and recognisable milestones.

Product stories with distinct angles

Giving the Pajero, Lancer and Outlander their own editorial focus within the same brand.

Technical material in readable Bangla

Working with model histories, engineering terms and product features in long-form articles for a Bangla publication.

A closer look at the writing

What happens when the same brand
needs four different stories?

Read the companion reflection →